Insights

Xiaomi is the largest exclusive brand retail network in India

Samsung, CCD, Dominos, and Bata also feature in the Top 5

New Delhi, India, 4 November 2019 - Channelplay, a leading retail and channel solution provider today announced the...

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How to Shortlist Your Sales Staffing Agency?

It is often seen that organisations with large field sales force, outsource their sales force for many obvious advantages. It is a very important & critical decision for any...

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How Market Research Can Help Define Merchandising Strategy?

Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment of...

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How Mystery Shopping & Audits Can Help Tackle Competition in Retail?

Most of the brands strive to achieve a two-tier objective of higher growth and market share. One of the inputs to achieve either or both of these is by increasing the penetration...

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Personalized Rewards in Loyalty Programs

Most of the Trade and Channel Loyalty programs follow the standard structures of points based redemption or slab based achievement. But in competitive markets where the trade is...

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Transitioning a Large Field Sales Executive Force Between Vendors

Transition of field sales executive team from company rolls to an agency or existing agency rolls to a new agency is commonly seen practice and this can be attributed to various...

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How map-based features can help Sales Force Automation users?

Innovation in technology space is a never-ending phenomenon and same stands true for Sales Force Automation solutions as well. As an organization which has already implemented an...

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India’s E-commerce Policy | Voice of Online Sellers

India’s E-Commerce Sector

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Power of Personalised Communication in Loyalty Programs

We live in times where every enterprise we deal with as consumers or trade partners wants to communicate frequently and directly with us. Each of us is part of numerous loyalty...

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How Mystery Shopping & Audits Can Improve Retail of Sanitaryware Brand

With increasing disposable income and exposure to global tastes & trends, consumers have started spending on the bathroom space. As a result, Sanitaryware industry has experienced...

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Featured Case Studies