Insights

How a Market Research Agency Can Help Build Distribution Network?

The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG,...

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How Mystery Shopping & Audits Can help Education Institutes

With over 50% population below the age of 25 years, India is a promising opportunity in the education space and has seen a lot traction over the past decade. The education sector...

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How an advanced DMS can make logistic ops efficient for distributors

When we talk about Distributor Management Solution, we focus mostly on processes related to order and billing. For example, how primary and secondary order placement process will...

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Most Effective POSM Elements for Retail Visibility?

Visual Merchandising is anything and everything a customer sees at the place of business -Exterior and Interior both. It is, that creates a positive image of the business and...

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How To Drive Sales in MBOs Without Deploying on-role In-Store Manpower

One of the most reliable and extensively used approaches to sell products from multi brand outlets(MBO) is deploying In store promoters. This is used the most in electronics...

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How to shortlist your DMS partner?

In some of our previous blogs we spoke extensively about why Distributor Management System is crucial for managing a large-scale channel sales operations, especially for FMCG...

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How Market Research Firms can Help Revive Same Store Sales Growth?

In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some stores...

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How Mystery Shopping can help evaluate Patient Experience at Hospitals

Health is one of the most important as well as sensitive issue for any human being and a good experience around the same is extremely integral. Bad experience at a hospital not...

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Convince your distributors to adopt Distributor Management System

In one of our earlier articles (Link) we discussed in details why a Distributor Management System is must for an Indian FMCG company irrespective of its business volume. While for...

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How Can Signages Help in Building Brand Awareness?

A Brand is more than just a logo. It is an impression customer have about the business and its products. Brand awareness gives businesses an upper hand over its competitors and...

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Featured Case Studies