While there are many agencies who claim to run loyalty programs, what sets apart the good agencies from the regular ones is the ability to create a perfect loyalty program...

Running Rewards programs for customers or trade partners is an oft used tool for many industries. But many companies still struggle with the decision of whether to manage such...

Program Design is the first step of launching a Loyalty Program and is the most key step in making a program successful. The starting point for designing a Loyalty Program should...

The most challenging part of running any large Rewards program is handling the logistics of all the rewards. This is the part where an agency’s experience is most required for any...

Rewards that are given out in Loyalty Programs are the biggest perception drivers for any program. The success of loyalty programs is dependent on the choice of the rewards more...

Broadly there are two different kinds of Trade Loyalty Programs in terms of processes. One kind is where the transaction data is tracked through an ERP system or equivalent. In...

Trade and Channel Loyalty Programs have two basic success metrics. One is the operational excellence part which is essentially driving the basic deliverables of the program. This...

Running an In-Store Promoter Program is one of the most effective but at the same time most challenging aspects of Sales management. Having a knowledgeable and motivated in store...

When run efficiently, trade loyalty programs become the primary tool through which pay-outs are made to trade partners. All non-margin payments such as schemes, incentives,...

In the past insights we have delved into various success aspects of Trade Loyalty Programs. In this post we turn that over its head and investigate the major failure points of...