With the increasing penetration of internet usage in our country comes the growing comfort of the citizens with online transactions. This has led to a massive surge in gift...

Most of the loyalty programs run in the market tend to focus only on the individual transactions. Some programs go beyond and try to incorporate elements of continuous attachment...

In the previous post we had looked at how the Indian mobile ecosystem has gone through a transformation in the last decade and how loyalty programs can be run through mobile apps...

Around couple of decades back Loyalty Programs first started appearing in Indian markets and disrupted the way brands interacted with trade partners and consumers. Around a decade...

While many companies run loyalty programs in one form or the other, only a few run them in an organised manner which would maximise the engagement of all parties concerned. Among...

The core idea of any trade loyalty program should be that the trade partners do what the company needs and in return they get what they need. The first part of this can only be...

One of the most popular consumer campaigns is to have a lucky draw or scratch card or some other mechanism to give rewards to consumers. You can make a subset of your consumers...

Helpdesks are the primary touch points and single most important factor in ensuring a good customer experience. Unfortunately due to the nature of their work, the appreciation...

A good Loyalty Program for trade partners would make use of multiple platforms of interaction with the program partners. It is highly important for a loyalty program to have...

Trade and Channel Loyalty Programs are universally accepted to be efficient drivers for long term loyalty. But many times, clients look for ways and means to achieve short term...