To be able to run any Loyalty Program it is important to have access to the transaction data of the partners. Many companies have systems through which the purchases and sales...

One of the biggest opportunities created by running a loyalty program to trade/channel partners is the one to grow deeper and more meaningful relationship. Numerous methods can be...

In many industries, Trade Loyalty Programs have been functional for years now and their execution is more or less taken for granted. Programs are launched, announced and executed...

Post demonetization, one area that has definitely witnessed all round progress is the promotion of cashless instruments in the country. In the domain of loyalty programs which...

The biggest make-or-break parameter of any campaign is the perception of the rewards. Not selecting proper rewards will be a sufficient condition for the failure of any program....

Lucky Draw or Sweepstakes campaigns are one of the classic consumer promotion tools utilised across industries. They grab attention of consumers and influence purchase decisions...

This post covers the additional value that can be provided by the right agency apart from handling the regular operations of a loyalty program.

1. Data Analysis

Loyalty programs...

In the first post of the series we discussed the key operational benefits of running a professionally managed trade loyalty program. In this post we will cover the benefits of...

Loyalty Programs by definition are as old as trade itself. The first tradesman who sold goods to customers would have added some bonus to ensure repeat business which is the core...

For brands that are sold through retail, retail stores are not merely demand fulfillment points. They also serve as brand building and demand generation centres. In Indian...