The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG,...

Qualitative research delves into consumer’s opinions, beliefs, attitudes, perceptions & experiences on a given subject of interest. A lot of times researchers find themselves in a...

Qualitative research primarily includes depth interviews and focus group discussions. Qualitative research involves deriving consumer attitudes, opinions & beliefs from responses...

One of the integral elements in defining success of a focus group is careful recruitment of participants. The researcher needs to ensure that certain people are kept out of the...

Continuing the previous article on retail location planning, we will further look at some of the more tactical location parameters to be kept in mind when choosing the location of...

Location refers to the general position of a shop — a city district, a neighborhood area, along a major road or secondary Street, or a shopping mall. Site refers to a shop’s...

India has been the most talked about startup nation with over 6000 startups added in 2016. And the intriguing question which faces any new business is Market Sizing. It is not...

The success of a focus group depends largely on how good a moderator is and his ability to drive the discussion in the desired manner. The typical duration of a focus group is 60...

There are variety of methods to conduct qualitative research to help understand consumer’s opinions, beliefs, attitudes & perceptions on a given subject of interest. The most...

One of the most important marketing decision is to strategize and choose your target market. A pre-step to it is segmenting the market into heterogeneous groups of population...