Forecasting is the use of historic data to determine the direction of future trends. Forecasting is most commonly used to determine future sales/demand size as well as budget...
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Forecasting is the use of historic data to determine the direction of future trends. Forecasting is most commonly used to determine future sales/demand size as well as budget...
Sampling is one of the very important aspects of market research. From a general perspective, sampling involves selecting a relatively small number of elements (characteristics)...
Product Research is an integral type of research in new product development. It is typically done to validate an idea or concept before going for full-scale production &...
Observational research is a qualitative research method where the target respondent/subject is observed and analysed in their natural/real-world setting. Observational research is...
Focus Group Discussion (FGD) is a part of exploratory research which involves in-depth discussion to collect information about people’s opinions, beliefs, attitudes & perceptions...
The objective of most primary research studies is to enable decision making, which in turn is entirely dependent on data collected on field. Post defining a right approach for...
Every primary research project includes several integral aspects like problem statement, approach & methodology finalization, field execution, data analysis & finally insight...
Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search, evaluation...
Today is the world of “connected consumers”- thanks to multiple channels and devices that have made each aspects of life easier. This development has however also intensified...
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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