Most purchases (perhaps barring impulse buys) are made to fulfill a need or to solve a problem. Looking from a broader lens, problems can be of numerous types and deviate heavily...
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Most purchases (perhaps barring impulse buys) are made to fulfill a need or to solve a problem. Looking from a broader lens, problems can be of numerous types and deviate heavily...
The real representative of any brand is the sales person interacting with the customer in the store. A sales person is ultimately responsible for showcasing and demonstrating the...
Staff courteousness is one of the crucial elements which are observed in mystery shopping while assessing in-store manpower. Courtesy can be defined as “using accepted, appropriate
Brands spend a significant amount of time, effort and money drawing up the perfect customer experience for their customers. The retail environment gives them the canvas to...
Back in 2007 when we started Channelplay, one of our first projects was an In-Store Promoter Program for Nokia. Back then, Nokia was the giant of the industry with over 70% market...
In my previous blog, I mentioned the touch points that are critical for a delightful consumer experience. As promised, I will discuss them in detail one by one. In this blog we...
In current times of cut throat competition, with marginal difference in the selling price of any product/service, the only thing that gets preference is how good a brand is in...
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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