As far as mobile based Field Force Solution is concerned, there is no second thought that FMCG companies are the one who have pioneered this initiative and others have followed...

Most of the global brands have some defined guidelines related to retail executions. There can be guidelines in terms of visibility, listing, display or something else. These...

Sales Force Automation customers can be broadly categorized into three stages of the automation hierarchy depending on the end objective of their SFA implementation – Beginner,...

In today’s globalized environment, there is hardly any customer who would want to restrict the search for an IT solution provider to a specific geography especially in their own...

Whenever we talk about Sales Force Automation solution, we mostly refer to tracking of Channel Sales or Visual Merchandising operations executed by the roaming field-force....

Trade promotions or schemes are very important component of sales & distribution ecosystems, especially for FMCG companies. While the schemes can be run for different stakeholders...

No one will deny the fact that the first perception your sales team forms once an SFA solution is implemented is that they are going to be tracked and monitored even if that’s not...

Importance of shelf presence of your products in retail outlets doesn’t need much explanation, at least for fast moving consumer goods. Those which are visible to customers will...

When you are planning to roll-out a Sales Force Automation solution to monitor retail execution of your brand(s), you are more or less sure about the activities of the sales team...

Over last few years, implementing Sales Force Automation (SFA) for the field sales or merchandising team has become so common across different industries that it hardly needs any...