Traditional but largely accepted method of POSM execution is through store to store visits by field executives (often called as Visual Merchandisers or VMs) wherein they deploy...
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Traditional but largely accepted method of POSM execution is through store to store visits by field executives (often called as Visual Merchandisers or VMs) wherein they deploy...
It is a method for retailers to communicate about the products, schemes, services or any other important information about the brand or store to their prospective consumers who...
Visual Merchandising is done with an objective to increase the impulse buying & awareness of the products & services which a brand has to offer. Indirectly it is considered as a...
Retail is considered as edge for the marketing where shopper experience can be converted to consumer base. Shoppers can play a pivotal role in leveraging the brand performance....
Visibility is the most crucial aspect in retail which directly impacts brand awareness, brand recall & impulse buying. As a next step in gaining the competitive edge over other...
Let’s assume that you are standing in a mall facing two stores with same name & contents & the only difference is its façade. Façade of store A is transparent, clean & scratch...
(Game Changer for Effective In-Store Communication)
You have been managing a team of 500 + Visual merchandisers across different geographies who visits metros, tier 2 towns & rural areas as well. Biggest challenges which brand...
Now a days, both small and large brands are striving to set-up canopy stores and are establishing a new trend. What are canopy stores and how do they help?
What is a canopy store?
Crompton is one of the leading consumer companies in India with a 90+ years old brand legacy with 12,000 SKUs, INR 47.5 Bn revenue, and 1800+...
Baroda Global Shared Services is a wholly-owned subsidiary of the Bank of Ba...
A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pac...
A Leading manufacturer of ropes and nets that has been there in the market since 1992 and serving various sectors like Marine and Shipping; Fishing and Aquaculture; Agriculture ...
A baby product manufacturing company established in year 1982 with over 150 employees was looking for a new SFA vendor as their basic needs were not getting fulfilled by the exi...
According to the Research and Markets – “The India Snack Market will be more than INR 1B by end of 2024”.
The emerging health trend and changing taste of the millennial's is ...
A global medical product and technology company with presence in over 100 countries throughout the world and leading market positions in wound therapeutics, ostomy care, contine...
The Brand is a global brand in the IT & Computer peripheral industry. The brand is globally recognized across its Industry leading products in cameras & printers besides...
Ambuja Cements Limited is an Indian major cement producing company. With a market capitalization of more than INR 28,000 crores this makes them one of India’s leading cement pro...
Airtel Payments Bank Limited (APBL) is a household name in today’s Digital revolution. Airtel Payments Bank has a strategic advantage over other UPI payment gateways as it offer...
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