Insights

Measures of Productivity | Visual Merchandising

Visual Merchandising plays a vital role in industries such as CDIT, FMCG, Financial Institutions etc. Effective VM improve the brand visibility, awareness & sales while on the...

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How To Transition A Large Scale VM Program In 30 Days.?

Before we step ahead on discussion regarding subject mentioned above we first need to understand how to analyze the requirement of change in VM agency to which you are currently...

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What to Monitor in Large Scale Visual Merchandising Execution?

Leading a large Visual Merchandising field team ? Facing issues in monitoring them on real time ? Confused in prioritizing the parameters to monitor ?

Generally, VM managers are...

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7 Tips For Effective Visual Merchandising Execution At large Scale

Think you are a marketing manager of a company which wants to execute its PoSM deployment at outlets across the country. Effectiveness of the campaign depends upon strong planning...

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3 Key Steps To Ensure Effective Branding

Studies have revealed that customers who feel a close connection with a brand are not only more likely to re-purchase the product, but also to buy other items of same brand, to...

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Refining Visual Merchandising Approach

Shopper marketing and retail activation teams are often faced with the question:

How can I improve the Point of sales marketing approach to increase the sell-out at retail? Or,...

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Featured Case Studies