Case Studies

In-store Staff Recruitment for Apple's Exclusive Stores

Apple Preferred Resellers (APRs) and Apple Authorized Resellers (AARs) are franchisee operated networks of stores in India exclusively selling Apple products.

Apple stores operate on strict guidelines and hence they...

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Sales Force Automation for a leading Mother & Baby Care Brand

A globally renowned mother and baby care brand was looking for a Sales Force Automation solution for its sales hierarchy to streamline the retail sales process as it was trying cement the pole position in Indian market....

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Hiring for a Pilot Project of a Recognized Optical Fiber based ISP

Client is a recognized Optical Fiber based Internet Service Provider (ISP) in south majorly spread across Bangalore, Hyderabad and Chennai. With a high growth rate, Client is giving tough competition to reputed players...
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Lucky Draw Campaign for Automobile Customers through Mobile App

The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study ...

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In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its...

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Sales Force Automation Solution for Primacy Industries

Primacy Industries, a Manipal Group company, is a leading player in the fragrance industry with multiple products around home fragrance, car perfume, body deodorant, scented candles etc. While the main focus of the...

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Mystery Shopping for a Luxury Watch Brand - Bvlgari

Bvlgari, a prominent luxury watch maker, was facing price irregularities across its authorized dealers Pan India, thereby creating trust issues with consumers. To address this challenge, mystery shopping was conducted...

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Consumer Research for a Real-Estate Developer

Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers to strategically...

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Asset Tagging Activity for CHOICe Life Insurance Company

The key objectives of this project was to put unique asset tag numbers on televisions provided by head offices to there branch offices and do the asset quality audit of the Canara HSBC OBC branch offices across India &...

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Consumer Loyalty Program for Customers of Premium Camera Lens

The client decided to run a campaign to connect with customers of premium photography lenses. Customers of the identified models were eligible for rewards over the course of the program. The deliverables were to assist...

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