Case Studies

Lucky Draw Campaign for Automobile Customers

The client is one of the leading automobile manufacturers of the country. The project was to run a campaign during festive period to boost sales. Customers who took part in the offer qualified to a lucky draw through...

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Retailer Loyalty Program for a Leading Bathroom Product Stores

The main objective from the client was to create a platform to engage with Bathroom products retailers and incentivize them on the business they are generating for the client. The major technological intervention...

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Channel Loyalty Program for Electric Parts Retailers

Objective

  • Themain objective from the client was to directly engage with electric parts and hardware retailers across the country and promote sales of their brands
  • The requirement was to run a business linked, points...
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Retail Loyalty Program for Kelloggs

Objective

  • Client wanted to build direct and effective relationship with stand alone self service retailers across the country
  • The requirement was to run a business linked, points based, long term loyalty program
  • To...
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Lucky Draw Campaign for Mattress Customers

Objective

The client decided to run a campaign during festive period to encourage customers to exchange their old mattress with a new one. Customers who took part in the offer qualified to a lucky draw through which...

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Festive Campaign For Laptop Consumers

Objective

To drive sales in the excessively competitive festive period, client wanted to run a pan India consumer offer which was to be supported by BTL activities and promoter training. Channelplay was tasked with...

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Lucky Draw Campaign For Mobile Phone Consumers

Objective

The client decided to run a lucky draw scheme around Christmas/New Year period as customer acquisition activity. The requirement was to run an auditable lucky draw program in the interiors of target state and...

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Festive Campaign for Mobile Phone Consumers

Objective

To capitalize on the consumer spending spree during the festive period, client wanted to run a lucky draw based consumer campaign which was to be supported by ATL and BTL activities. For doing so it approached...

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Technician Incentive Program For An Air Conditioner Brand

Client deals with direct technicians who recommend and generate orders for industrial air conditioners. Providing them a transparent incentive program through business linked rewards was the goal. The entire...

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Contractor Loyalty Program For A Steel Manufacturer

This program's primary objective was to build superior relationship between the client and product influencers. In a heavily disaggregated and cluttered market, the brand wanted to gain additional mind share and...

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