Case Studies

Salesmen Incentive Program For An Apparel Brand

Client had tied up with a leading saree brand to launch a new fabric for sarees. To drive the recognition of the fabric along with the sales, it was important to incentivize the salesmen who play a pivotal role in the...

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Partner Loyalty Program For A Consumer Electronics Brand

Objective

The client wanted to strengthen the relationship with its channel partners, in the mobile phone distribution network, by creating an emotional connect with them. At the same time there was the need to reward...

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Retailer Loyalty Program For A Smartphone Brand

Objective

Operating in a turbulent and highly competitive Indian Smartphone market, client wanted to fully utilize the festive season to maximize trade support for an accelerated growth. For this the client approached...

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Channel Loyalty Program For A FMCG Major

Objective

  • Client is a multinational food manufacturing company and is one of the dominant players in the ready-to-eat (RTE) cereal market.
  • With India becoming one of its fastest growing markets, client wanted to...
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Channel Loyalty Program For A TMT Brand

Objective

  • As a leading TMT brand the client was aware of the need to expand its network beyond tier 1 cities and establish presence in tier 2 and tier 3 cities. Client addressed this need by widening its distributor...
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Partner Loyalty Program For An IT Major

Objective

As India’s leading laptop and desktop brand, client identified the need of penetrating the SME market and capturing its majority market share. Client addressed this market through its Tier III Partners and...

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