Case Studies

Market Research & Mapping for Vehicle Tracking System

The client wanted us to conduct research to understand the current market scenario, competitive landscape, consumer buying considerations, market gaps & expectations for Vehicle Tracking systems, which would act as an...

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Process Benchmarking for an E-commerce Marketplace

The client wanted to conduct mystery shopping exercise on 3 major e-commerce marketplaces - Snapdeal, Flipkart & Amazon. The objective was to understand and benchmark the end-to-end process from Order placement to...

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Market Sizing for a Financial Services Company

Vistaar is one of the fastest growing players in India’s MSME finance space with a portfolio of around 1200 Crores. The client wanted to map the size of loan market, loan customer potential as well as its brand...

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Focus Group Study for a Water Purifier Manufacturer

BRITA, a German water purifier manufacturer wanted to launch electronic, multistage filtration systems in the Indian water filtration market & hence wanted to understand Indian consumers on following aspects:

  • Consumer...
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Market Research on Vehicle Insurance Adoption Behavior

The client is a US-based Insurance company. They wanted to conduct a consumer research concerning Auto insurance penetration in order to understand the consumer behavior towards insurance adoption and underlying reasons...

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Market Survey for Packaged Foods Company

Objective

The client wanted to understand the potential of Ready-to-Cook (RTC) foods segment and hence wanted to undertake a feasibility study on both demand as well as supply side – consumers as well as retailers.

From...

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Service Center Customer Research for Smartphone Brand

Objective

The client wanted to evaluate the performance of its smartphones' service centers in comparison with relevant competitor service centers. The key metrics were decided in agreement with the client and...

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Market Sizing Research for Breakfast Cereals

Objective

The client wanted to enter into breakfast cereals segment with Cornflakes, Chocos, Muesli and Oats product lines. The study was targeted at both consumers and retailers to assess the demand and supply side of...

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Market Entry Strategy for Home Automation Segment

Objective

The client is a provider of end-to-end systems integration and fiber optic solutions for set top-boxes. They wanted to enter into Home Automation market and hence wanted to understand the demand & supply side...

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Business Improvement Research for a Food Retail Company

Objective

The client is a farm-to-fork company having its own breeding farms, hatcheries, cold chain logistics, 100+ fresh meat retail outlets & fried-chicken quick service restaurants. The client wanted to conduct...

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