Case Studies

Market Mapping & Strategy Formulation For Tyre Market Entry

Objective

Client is into manufacturing of industrial footwear & workwear and planned to enter into tyre retailing for two & three-wheeler vehicles. Hence, they wanted to conduct market research which would act as an...

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Market Entry Strategy For A Food Startup

Objective

The client is an early stage start-up enabling restaurants and commercial kitchens to reach consumers in more locations and effectively sell a whole lot more. Their primary business is a physical,...

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Market Feasibility Study For Soft Drinks Segment

Objective

Client was approached by one of the major non-alcoholic soft drinks company to take over one of their franchised bottling plant. Hence, the client wanted us to conduct a market feasibility study to understand...

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Voice Of Sellers For A Major Online Marketplace

Objective

Our client wanted feedback from its sellers on key business matrices including business processes, payment terms, ease of communication, rate of recommendation and much more. The key matrices were decided in...

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Trade Research For A Liquor Major

Objective

Client is a major IMFL (Indian Made Foreign Liquor) producer in the country and manufactures the entire range of alcoholic beverages i.e. whisky, rum, gin and vodka. They wanted to conduct a trade research to...

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Trade Satisfaction Survey For A Leading FMCG Company

Objective:

Distributors form a key link in the supply chain network and play a pivotal role in getting the products on the shelves of retailers. Therefore it is essential that they should be satisfied with the policies...

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Retailer Insights About An Entertainment Content Package

Objective

In order to evolve its product line, the client wanted to test the concept of side-loading, which refers to loading of apps, audio, video, pictures, games & software updates by mobile retailers on request of...

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Product & Process Benchmarking

Objective

The client wanted to benchmark following parameters against its competition:

  • Product quality and packaging quality
  • End-to-end processes from order placement to product return & refund
  • Logistics partner...
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Client Satisfaction Survey For A Logistics Major

Objective:

The client, a major distribution and supply chain player, came to us with a business problem of declining revenues from its top revenue contributing clients. They wanted to conduct a study to assess the...

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Product Assessment For A New Smartphone Variant

Objective

The client wanted to introduce a new product line in smartphones which could provide a more enriching experience in budget pricing. The core objectives of the study were as follows:

Consumer segmentation:...

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