Case Studies

Mystery Shopping For An Apparel Brand

Objective:

The main challenge for client was to maintain high level of service quality across all its retail outlets in the country. They wanted to ensure complete uniformity in terms of products, hygiene and service in...

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Mystery Shopping For A Petrochemical Brand

Objective:

The client wanted to critically evaluate its outlets, staff and processes in order to identify areas of improvement. Channelplay carried out mystery shopping and assessed all outlets on the prescribed...

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Price Check Audit For A Sanitaryware Brand

Objective:

The client wanted to ascertain how the Market Operating Price (MOP) varied across its retail network vis-à-vis competition, as price violation could adversely impact customer’s trust factor. To understand the...

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Mystery Shopping For A Food Chain

Objective:

The client wanted to evaluate the overall dining experience and operational efficiencies at its restaurants in order to identify gaps with respect to consumer experience. Channelplay carried out mystery...

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Mystery Audit For A Healthcare Brand

Objective

The client wanted to evaluate the overall quality of healthcare services provided at its hospitals. To address this, Channelplay carried out mystery shopping and assessed all hospitals on key service...

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Price Check Audit For An Electronics Brand

Objective

In the diverse and dis-aggregated retail landscape of India, handling channel conflict is a huge challenge for any large scale player. Channel conflict results in dissonance among trade and consumers and...

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Mystery Shopping For An E-Commerce Player

Objective:

To maintain a high level of quality for their online market place in India, where they will not be controlling service operations directly, the company wanted a mechanism to evaluate online sellers for their...

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Mystery Shopping For A Cinema Brand

Objective

The client partnered with Channelplay to gather information about ground level operations at its outlets through mystery audits. We sourced qualified mystery shoppers and trained them to conduct audits,...

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Mystery Shopping For An Eye-Care Brand

Objective:

The imperative for our client was to understand the selling process at their retail outlets which would give them insights into how new consumers were being educated about the use of contact lenses....

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Mystery Shopping For A Sports Gear Brand

Objective

Client’s objective was to become the market leader in the sports gear segment through superior service quality, product availability and customer satisfaction. Keeping this in perspective, Channelplay was to...

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