Case Studies

Mystery Audit For A Spa Chain

Objective

The client is one of India’s leading spa chains which provides great spa experience to over 1500+ guests every day. It aims is to be the world leader in terms of service quality and customer satisfaction....

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Retail Stock Audit for a Smartphone Brand

Objective

Stock availability and status is an important aspect of any business as it determines how a brand can optimally meet the demand of its products while ensuring minimum investment in working capital. With a view...

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Stock Audit For A Consumer Electronics Brand

Objective

Client wanted us to conduct stock audits across its pan India distributor network in order to evaluate the inventory levels which would act as a key input in formulation of production strategy, distribution...

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Warehouse Stock Audit For An IT Brand

Objective:

The client wanted to evaluate the inventory management by its partners across India. To do so Channelplay conducted stock audits across all the specified warehouses on the same day, checking if the inventory...

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Visibility Audit For An Apparel Brand

Objective

Client owns one of India's leading brands of contemporary ethnic wear for women which caters to customers, among other channels, through 200+ exclusive brand outlets. The key objective of these exclusive...

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Visibility Audit For A Consumer Electronics Major

Objective

The key focus of client was to provide the highest quality of customer experience even in the fragmented MBO environment. To ensure that the target stores maintained the set standards Channelplay conducted...

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Brand Visibility Audit For An IT Brand

Objective

The client wanted to measure visibility of its gift cards across specific retail stores. To achieve this Channelplay conducted mystery shopping at the stores and evaluated brand visibility through various...

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Partner Profiling For An IT Brand

Objective:

Being a market leader in one of the fastest growing categories, our client was continuously extending its retail footprint and wanted to ensure that their distribution network supported the growing business...

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Visibility Audit For Electronics Brand

Objective:

Exclusive brand stores were critical for the client both in terms of sales and branding. Maintenance of these outlets as per corporate guidelines was important to keep up the shopper experience resulting in...

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Franchise Audit For A Global IT Player

Objective:

Our client wanted its exclusive stores across the country to imbibe a consistent brand image in every aspect of their operations including store look & feel, branding of assets and service personnel behavior....

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