Case Studies

Retail Promoters For A Mobile Brand

Objective:

Earlier Channelplay was one of the four organizations taking care of the company’s sales force and retail marketing in India. As a testimonial to our excellence in managing retail sales operations, we were...

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Feet on Street For A Global Adhesive Brand

Objective:

Our client wanted to increase the number of handlers for a set of product categories across Tier I, Tier II and Tier III cities. For channel expansion the challenge was to have ‘ready-to-deploy...

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In Store Demonstrators For A Mobile Phone Major

Objective:

In order to live up to its brand reputation, our client wanted to set benchmarks in retail sales management by deploying best practices for every aspect of product sales. That’s when they partnered with...

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Seller Acquisition For An Online Marketplace

Objective:

The client had developed an online market place which allowed sellers to setup online presence in a simplified and hassle-free manner. The application gained significant traction in the metros but the client...

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Outsourced Sales Team For Software Major

Objective:

Our client wanted to expand its Width-of-Distribution (WOD) in Tier III cities where it faced stiff competition from established players. The challenge was to set-up and manage the secondary sales channel in...

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Seller Acquisition For An Online Gifting Portal

Objective

The client is an online gifting aggregator and provides consumers a convenient platform where they can choose and place orders for various gifting items like cakes, flowers, gifts and snacks. The client wanted...

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Retail Coverage Expansion For A FMCG Major

Objective

The client, a major player in the highly competitive FMCG segment, approached Channelplay with following objectives in mind:

  • Validating the existing store coverage basis surrogates present in the store
  • ...
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Vendor Acquisition For A Wedding Services Portal

Objective

The client is an online wedding aggregator/consulting service with an automated platform to search, compare and book wedding services online. It had partnered with Channelplay with the objective of engaging...

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Sales Promoter Deployment for Leading IT Brand

Objective

Being a major player in the highly competitive consumer IT segment, the client wanted to improve its in-store sales, brand awareness and brand visibility in markets across the country. For achieving these...

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