Case Studies

Sales Force Automation for a Leading Home Appliances Company in UAE

A globally renowned vacuum cleaning and floor care brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the sales force...

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Developer Loyalty Rewards Program for a Tech Company

The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved setting up a platform to collect information from the developers, verifying...

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A Leading Tyre Brand Appoints Channelplay as Mystery Shopping Agency

Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said standards, Channelplay conducted visibility audits...

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E-Commerce Leader Signs up Channelplay as their Market Research Agency

A leading e-commerce marketplace wanted to identify and benchmark the fixed fees as well as commissions charged on the products sold by them with their most relevant competitor marketplaces.

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Sales Force Automation for a Leading Health Diagnostic Service Company

One of the most renowned diagnostic companies of India was looking for a tried and tested Sales Force Automation solution for its corporate sales team. They are a reputed brand name in the healthcare sector with...

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In shop Branding & Signage Deployment for TI Cycles

The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles for their product “BSA HERCULES Cycles” in 200+ tier 2 & 3 towns across South...

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Targeted Communication To Drive Engagement In Trade Loyalty Program

For a leading sanitaryware brand of the country, we run the loyalty program for their entire trade network. The client had shared with us the objective of increasing the activity level of the retailer base. The program...

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Laljee Godhoo Signs up Channelplay as their Market Research Agency

Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by generating leads of potential distributors across pre-identified potential Indian...

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Sales Force Automation for a Global FMCG Giant in Kuwait

One of the largest global FMCG companies was looking for a Sales Force Automation solution in Kuwait in order to boost up its sales for some of its beverage products. In the highly competitive FMCG market of Middle...

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POSM Deployment at ATMs for McCann Worldgroup

The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.

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